How can your business make the most of the vast array of tools that Google has to offer? There is no doubt that we have a massive reliance on Google for our entire online experience. People worldwide are googling more than a billion times a day to find information, but Google is not just the world's number one search engine. It offers a raft of services from the familiar YouTube to others you may not know about. Let Gabriela Taylor, an online marketing pro certified in AdWords and Analytics, save you time and money by explaining everything Google has to offer and how to take advantage of it. You'll learn how to: Set up for Success with Google's Productivity Tools:Gmail, Calendar, Docs, Drive&Chrome Gather Internet Intelligence:Keyword Planner, Google Suggest, Related Searches, AdPlanner, Finance&Google Trends Establish an Online Presence:Blogger, Sites, Wallet&Shopping Understand the Power of SEO and the Keys to Findibility Expand an Online Presence and Interact with Your Community:Google+, YouTube&News Grow Your Business with Paid Advertising:AdWords Monetize Your Content:AdSense Feature On Daily Deals:Google Offers Monitor Brand, Industry and Competitors:Google Alerts Track, Measure and Improve:Analytics&Webmaster Tools "The amount of information about utilizing Google that this book contains is amazing,"says one reviewer."This is the be-all-end-all guide for business owners, both small and large, in terms of how to use Google to your advantage and build up your site. It contains everything from how to set up pay-per-click ads, how to get featured as a Daily Deal, and how to expand your business through targeted ads and interaction with your online community. Any business, from a brand new upstart to a major brand name, could benefit from the information in this book and you'd be crazy not to make the investment in buying it. Extremely valuable and highly recommended."
The third edition of the bestselling guide to do-it-yourself SEO Getting seen on the first page of search engine result pages is crucial for businesses and online marketers. Search engine optimization helps improve Web site rankings, and it is often complex and confusing. This task-based, hands-on guide covers the concepts and trends and then lays out a day-by-day strategy for developing, managing, and measuring a successful SEO plan. With tools you can download and case histories to illustrate key points, it’s the perfect solution for busy marketers, business owners, and others whose jobs include improving Web site traffic. A successful SEO plan is vital to any business with an online presence This book provides strategies for setting goals and gaining corporate support, developing and implementing a plan, and monitoring trends and results Offers hints, tips, and techniques for everyone from one-person shops to Fortune 500 companies Companion Web site includes downloadable tracking spreadsheets, keyword list templates, templates for checking rank and site indexes, and a calendar with daily SEO tasks that you can import into your own calendar system Fully updated and expanded, Search Engine Optimization: An Hour a Day, Third Edition will help you raise your visibility on the Web.
Internet Marketing Start to Finish: Drive Measurable, Repeatable Online Sales with Search Marketing, Usability, CRM, and Analytics
This book is designed to help your company view Internet marketing strategically, bring together marketing, sales and operations functions that were previously separate and siloed, and systematically capture and apply data to drive dramatic improvements in performance. Drawing on their extensive experience with enterprise clients, Catherine Juon and Dunrie Greiling show you how to implement a more iterative, measurable, and repeatable approach to Internet marketing, gain better information about which online strategies are working best, deliver better-qualified leads to sales, build an "online sales engine" to track every customer relationship from the very outset - and, above all, grow profits. Rather than covering individual Internet marketing tools in isolation, they show you how to integrate the full strategic toolkit: social media, pay-per-click, Google AdWords, SEO, site usability, Google Analytics, audience analysis, CRM, lead generation, site navigation optimization, and more. You'll learn how to use metrics and data analysis far more effectively to inform adjustments in both long-term strategy and short-term tactics. Along the way, the authors offer you new solutions to challenges discussed in no other book - including the challenges of marketing, advertising, and pricing when Google flattens all channels and geographies into a single gigantic marketplace.
The up-to-date, "A-to-Z" bible for everything related to web, online, mobile, and social marketing - from planning through metrics! Entirely original content - not a compilation of previously published material Covers SEO, pay-per-click, mobile marketing, social media, "PR 2.0", analytics, email, blog marketing, multimedia, and much more Shows how to combine multiple web marketing approaches into a single, coherent, optimized strategy - and measure the resultsThe Ultimate Web Marketing Guide is
Blogging is a worldwide phenomenon, with hundreds of millions of blogs written and updated every day, for those who have never before tried blogging, it can seem a little like a private members club. This guide will cut through all the jargon, in a simple uncomplicated style giving you all the information and tools needed to easily set up a successful blog. Taking the novice blogger in a step-by step fashion through each chapter with examples and tips on How to Start a Blog Picking a Niche Using WordPress Effective SEO to Rank Your Blog Making Money From Blogging Social Media For Bloggers All written with blogging beginner in mind
Marketing models is a core component of the marketing discipline. The recent developments in marketing models have been incredibly fast with information technology (e.g., the Internet), online marketing (e-commerce) and customer relationship management (CRM) creating radical changes in the way companies interact with their customers. This has created completely new breeds of marketing models, but major progress has also taken place in existing types of marketing models. The HANDBOOK OF MARKETING DECISION MODELS presents the state of the art in marketing decision models, dealing with new modeling areas such as customer relationship management, customer value and online marketing, but also describes recent developments in other areas. In the category of marketing mix models, the latest models for advertising, sales promotions, sales management, and competition are dealt with. New developments are presented in consumer decision models, models for return on marketing, marketing management support systems, and in special techniques such as time series and neural nets. Not only are the most recent models discussed, but the book also pays attention to the implementation of marketing models in companies and to applications in specific industries.
In today?s business world, your success relies directly upon your ability to make your mark online. An effective website is one that can sell your products or services 24 hours a day, 7 days a week. Many businesses turn to online marketing experts to help them navigate the choppy waters of online marketing. Web service providers can help make your website the ?go to? resource for your ? but how do you know who to hire? Online marketing providers come in many different price categories and levels of competency. Without doing your due diligence, you?ll end up placing the viability of your company?s website in the wrong hands. In this book, SEO services expert Jeev Trika will walk you through multiple categories of of search engine marketing that your business will need in order to have an effective presence online. Each chapter looks at an industry in depth and shows you what to look for in an excellent service provider or software package. The categories covered include of: search engine optimization, pay per click management services, link building, content services, social media, landing page optimization, video SEO, affiliate marketing, local SEO, mobile optimization, virtual spokesperson, site audit services, hosting, training programs, PSD to HTML conversion services, press release distribution services, SEO shopping cart software, PPC bid management software, email marketing services, web analytics software, and marketing automation software. In each chapter, you?ll learn the basics of each service or software and see real world examples of how actual customers have been helped by professionals in the field. Armed with this information, you?ll be able to confidently hire and work with a web services professional or company to get your website where it needs to be.
The Ultimate Press Release Swipe File: 50 Templates That You Can Use to Get Your Business Media Exposure Today
Have you ever wanted to get exposure for your business, website, charity or project but not sure what hook or story angle would interest the media?Well, The Ultimate Press Release Swipe File is the solution.Filled with over 199 hooks and headlines that you can swipe and implement into your next press release, this guide has been designed to help eliminate any procrastination or mental blocks you might have when coming up with a new angle for your media exposure campaigns.With bonus downloadable content valued at $176, purchasing the book will also give you exclusive access to audio interviews with PR experts and full sessions of Pete's marketing courses, Unleashing the Power of Publicity and Going Analogue, that will give you detailed processes on how to:* Find a winning press release angle* Make your news release stand out and get it out to the right media* Picking the right hook for your press release to get people's attention* Format your press release to make it look professionalJust sit down, turn to one of the pages of the book and you will be presented with a newsworthy headline, hook, rationale as to why this is a killer story idea, and examples that you can legally swipe and use today.It's just like having your own publicist on retainer feeding you new story ideas every day.About the AuthorPETE WILLIAMS is the author of the international hit How to Turn Your Million-Dollar Idea Into a Reality and the new release Media Strategies for Internet Marketers.Dubbed as "Australia's Richard Branson" in media publications all over the continent, he was just 21 when he sold Australia's version of the Yankee Stadium, The Melbourne Cricket Ground, for under $500. He is the founder of several companies including Infiniti Telecommunications, On Hold Advertising, Simply Headsets and Preneur Group. He has been named the Global Runner-Up in the JCI Creative Young Entrepreneur Awards for 2009, the Southern Region Finalist in the Ernst & Young 2010 Entrepreneur of the Year, an
Video seo - optimization search or optimisation search, also known as search marketing is becoming more popular and right now you can rank videos WAY easier than a website. Google is cracking down on website that use bad tactics to rank websites. Although video has not been hit too hard, the algorithm changes targeting video ARE coming. When? I don't know, but they will come. Ranking your video properly will lead to your videos remaining ranked during algorithm changes, remained ranked for longer periods of time, and get ranked easier. In this eBook, I take you by the hand, step by step into details to achieve extra-ordinary success in your video marketing. So, how do you get your videos ranked? The first step is always finding your keywords. Finding the best keywords can make or break your video. You need to create a video around a certain keyword or keyword phrase; if you don't, how will people find your video? You want to create videos around topics that people are actually looking for online. This will place you in the position to get Youtube views and Youtube subscribers! After determining the keyword or keyword phrase, you want to make sure you use it in the script! If you have a video talking about video marketing, then use the phrase video marketing in your video! Youtube and Google will listen to what you are using in your video! Before uploading your video you should rename the file name with your keyword or keyword phrase. If I were trying to get ranked for video seo then I would title my video something like video-seo.mp4. The next thing you want to do when ranking your video is putting in the proper title and description on Youtube. When you do this you are telling Google and Youtube exactly what your video is all about! The first part of your title is the most important; you will want to make sure your keyword or keyword phrase is in the title. After you fill in the title and description you need to put in some tags. You want to just put in your main k
If your customers are spending more and more time online, why aren't you advertising there? Do you think it's too expensive, too confusing, too hard to reach your target market? If your business is already active online, is it getting enough bang for its bucks? Let an online marketing expert teach you the secrets of advertising online to achieve business goals. She'll show just how inexpensive it is to advertise digitally. Use Online Advertising to: Reach more people while spending less Interact with your community Collect feedback and monitor results in real-time Make real-time adjustment Target and re-target your messages for relevancy Online Advertising has revolutionized how marketers target and capture audiences; don't be left behind!Advertising in a Digital Agecan help you understand this market so you use your advertising budget more effectively and get as much free advertising as possible. The author, a Global Online Strategist and Consultant certified in Adwords and Analytics, covers some of the most common forms of online advertising - Google AdWords and Social Media Advertising - and offers tips to help you create ad campaigns that convert digital browsers to buyers. You'll learn: The pros and cons of the most utilizedtypes of online ads and platforms The most usedtargeting methodsto maximize ad exposure for your target audience 9 advanced tips and tricks to get the most out of Google AdWords WhatNative Advertisingis and why it matters Types of ads on Facebook, Twitter, YouTube, and Linkedin The most importantrates and metricsin Online Advertising The book includes a free bonus section:50-plus online advertising resources to save you time and money and keep you up-to-date in the digital world. Whether your customers are global or local, advertising online can take your business to the next level.
Learn How To Develop and Implement Internet Marketing Fundamentals The internet has forever changed the way the people shop and conduct business. Even experienced marketing professionals need help navigating the pitfalls of internet marketing. Integrating the marketing techniques with modern technology is essential for every business. With the appropriate skills, both companies and individuals will be able to create successful internet marketing techniques. By the end of this course, you will be able to: Know how to conduct market research Develop a workable internet marketing campaign Recognise your target market Understand your brand Grasp SEO and website characteristics Find and capture leads Course Fast Facts: Easy to follow and understand Only 6 to 8 hours of study is required Unlimited, lifetime access to online course Delivered 100% on-line and accessible 24/7 from any computer or smartphone You can study from home or at work, at your own pace, in your own time Download printer friendly course content Certificate of completion awarded with passing score for the assessment How to study online course? Upon enrolment an automated email will be sent to you with your URL login address and your password (please check your junk email inbox if not received as this is an automated email), in order for you to access your online material, which is Available 24/7 on any computer or smart mobile device.The course is easy to follow and understand. All students who complete the course receive a certificate of completion with a passing score (for the online assessment) and will be issued a certificate via email.